I've been writing this beauty blog for over three years now, and it's come to my attention that I've never actually shared the reasons why I love wearing makeup and why I decided to blog about it. I do feel there used to be a lot of controversy surrounding the beauty blogosphere, as though most of us who spend our spare time writing, reading about, photographing and trying out new beauty products are shallow, dim and nothing without a full face. This has changed dramatically thanks to the amazing #girlbosses killing it out there on YouTube, showing that beauty can be serious business, and that it's also a wonderful way to connect and engage with likeminded ladies and to boost your confidence and happiness in the process too.
I started wearing makeup at 13, but I used to go to a dancing school and we'd almost be painted in heavy stage makeup for our recitals and performances. Bright orange foundation to block out the stage lights, blue eyeshadows and crazy lipsticks. Admittedly we all looked hilarious but getting dressed up and having our makeup done was all part of the fun! It wasn't until my teenage years that I properly started wearing it myself. Dream Matte Mousse was my best friend, and I used to wear dark eyeliner that would smudge all under my eyes and I'd think I looked really cool with these super "smoky" eyes when in reality I looked like a crazy panda.
I'd say my real love of makeup developed when I landed my first retail job six years ago (time really flies) at The Body Shop. I absolutely loved working there and made some of my very best friends, and it was here that I started to experiment with bolder looks and brighter shades. I was taught how to properly apply makeup onto customers and clients and this taught me how to improve my own look. I started to branch out into wearing eyebrow products, I learned how to effectively apply eyeshadow, I'd wear bright lipstick shades in reds, pinks and even browns. It was here that I started to try out more high end beauty brands and it was where my love of makeup really grew.
I think what I noticed most about working in a beauty store was that women came in to buy beauty products to make them feel good. It really is about so much more than vanity and making yourself "look pretty". It's about trying out a lipstick that boosts your self-esteem, or treating yourself to new skincare that makes your face feel soft and smooth. Beauty is definitely more than skin-deep and I think people often forget that.
I started up this little blog back in my first year of university when I was feeling quite down in the dumps and needed something to focus on. I stumbled upon the beauty blogosphere really unexpectedly whilst looking for a beauty product review, and if I'm honest I didn't even know blogs or anything of the kind even existed before, though I did use to make websites back when I was a teen. Being a first-year journalism student, blogging seemed the perfect way to combine my love of makeup with a love of writing, and I felt it would help me learn and develop in the process. I've honestly learned so much more than I ever imagined and since I started blogging I've had some wonderful opportunities coming my way, and have even interned on the beauty desk at Grazia and appeared on a BBC Wales documentary about makeup. I've gained lovely friends, have pushed myself to the limits, my confidence has improved, and, of course, I've learned so many more makeup tips and tricks along the way.
So the reasons I love wearing makeup are simple. Firstly, it helps me feel so much more confident. I'm much happier in my own skin than I ever was before, but I still love to get my full face on and to experiment with different looks. Secondly, it makes me feel good. Nothing like an "on fleek" brow day to boost your self-esteem. And thirdly, it brings ladies together, both IRL and across social media via beauty blogging or Instagram communities. It may seem shallow, but complimenting someone's lipstick or telling a girl they've got beaut long lashes is a surefire way to empower one another. After all, makeup and beauty is more than just about making yourself prettier; it's about making yourself feel wonderful and inspiring others to feel the same.
"Beauty to me is about feeling comfortable in your own skin.That, or a kick-ass red lipstick." - Gwyneth Paltrow
What's your makeup story?
Lots of love,