If you've been reading my blog for some time, you'll know I'm obsessed with eyeshadow palettes. I love experimenting with different colours and textures, and my go-to makeup is just not complete without a subtle smoke on the eyelids. One of my favourite palettes of all time is the Urban Decay Naked 2 palette. I used it to death until eventually the shadows were falling out of the palette and most of them were completely all used up.
For Christmas, however, I received the W7 In The Nude Eyeshadow Palette from my boyfriend, Dan, and I couldn't wait to put it to the test. I believe this may be one of the older versions of the palette, as the new W7 Colour Me Nude Eyeshadow Palette is on the W7 website which is almost identical in style and shade offering, but you can also pick up the In The Nude palette which I'm reviewing today from Amazon.
The packaging is almost identical to that of the Naked palettes, and likewise there are 12 varying nude shades which can be used to vamp up or tone down your overall makeup look. It's not quite as luxuriously packaged as the Naked palette; the casing feels very tinny and it's quite light, so not as sturdy. There is also no mirror inside and it has a black background which the shades fit into, so doesn't look as pretty. However, it does have a dual applicator tool, with a brush and a foam end. I really like the softness of the brush and the foam applicator is great for smudging darker shades and lining the eyes.
As with the packaging, the shade offerings are practically identical to the Naked 3 palette. It's actually quite crazy how they can get so unbelievably close to pretty much copying the whole thing completely, but the colourings are slightly more saturated and have a warmer tone in the W7 palette I feel. The purple shades are just a little deeper, the browns a tinge darker. It's a really astonishing likeness though, and I definitely think there's a huge range of shades there, all of which aren't too gothic or dramatic so great for women who want a subtle finish, or young 'uns who are just starting to wear makeup. It gives you a feel for the Naked 3 palette definitely, and I would really recommend trying it out before investing if you're unsure.
The eyeshadows aren't quite as powdery as its Urban Decay counterparts. You do need to rub the brush along the shadow a few times in order to pick up shadow, but they apply really nicely and evenly onto the skin. The pigmentation, while not as instantly visible as the Naked palettes, is really strong and is nicely buildable, causing no fall-out onto the cheeks or under eye areas. It has really great staying power, though it can gather in the crease of the eyelids after a particularly long day in the office. Honestly, it's not as good in terms of quality as the Naked 3 but I'm seriously impressed with the overall quality and will use it almost daily, especially for the teeny price tag.
Yep, that's right by itself a W7 palette costs just £9.95. For four W7 palettes in this fantastic bundle that mirror Urban Decay's most popular offerings you can pay just £29.95, which is cheaper than the £38.95 you'd pay for one UD palette alone. It's an absolute bargain buy and definitely dupes the original, so ideal if you're on a budget but fancy treating yourself to something new.
Urban Decay will always be my true makeup love - I've admired the brand and used their products for years - but I'm definitely going to be looking into W7 a little more having tried this. A great quality product for an even better price!
What are your favourite dupe products?
Lots of love. xoxo